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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send- outs from within MobileConnect using data extensions that contain automatically refreshed segments. Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A) A field of Text type containing the country code plus mobile number
B) A field of Locale type containing the country code
C) A field of Locale type containing the locale code
D) A field of Phone type containing the mobile number

2. Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud. Which solution should capture the new subscribers?

A) Salesforce Triggered Sends
B) File import to data extension
C) Smart Capture form on website
D) Batch file dropped to SFTP

3. Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and Email. What would a consultant recommend?

A) Contact History
B) Tracking Extracts
C) _Send Data Views
D) Send Logs

4. A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent the day before the appointment date at 10 a.m., and the appointment record should be updated if the patient was sent a reminder email. What solution could be recommended?

A) Create a journey with CRM date-based entry source, and use Journey Builder activities to send a reminder and update the record in CRM.
B) Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
C) Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey which activates a reminder and updates the record in CRM.
D) Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

5. Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequent email communications about new products and updates on their portfolios.
They have noticed the messaging and branding being sent varies greatly and would like to create a better customer experience. What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

A) Einstein Content Selection
B) Distributed Sending
C) Marketing Cloud Connect
D) Distributed Marketing

Solutions: