Real Exam Questions Marketing-Cloud-Administrator Dumps Exam Questions in here [Oct-2021]
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NEW QUESTION 50
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Child business unit SFTP user should be created
- B. Each business unit should have multiple SFTP users
- C. All child business units should have an individual SFTP user
- D. Copy the parent SFTP user into each child business unit
Answer: C
NEW QUESTION 51
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. List Hygiene
- B. Authentication
- C. Engagement
- D. Content
Answer: A,B
NEW QUESTION 52
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Web and Mobile Analytics
- B. Advertising Studio
- C. Parameter Manager
- D. Personalization Builder
Answer: C
NEW QUESTION 53
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The data extension is located in the Salesforce Data Extensions folder.
- B. The triggeredSendDataExtension data extension template was used.
- C. The wind relationship links SubscriberKey to Subscribers on Email Address
- D. The data extension is located in the Synchronized Data Extensions folder.
Answer: A
NEW QUESTION 54
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
- A. Remove nonessential data for marketing purposes.
- B. Identify and assign appropriate keys to tie records together.
- C. Normalize data and fields to prevent redundancy.
- D. Ensure all available data is included.
- E. Ensure every data source has a sendable field.
Answer: A,B,C
NEW QUESTION 55
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
- A. Disable the campaign manager's user and create a new user
- B. Transfer the campaign manager's permissions to a new user
- C. Deactivate the campaign manager's license and assign it to the new user
- D. Delete the campaign manager's user and create a new user
Answer: A
NEW QUESTION 56
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
- A. Edit permissions and deselect Deny for Email Sending!
- B. Remove the Marketing Cloud Viewer Role
- C. Edit permissions and Grant permissions to Send
- D. Add the Role Marketing Cloud Channel Manager
Answer: C
NEW QUESTION 57
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
- A. Each contact is assigned an individual goal.
- B. Goals can act as exit criteria.
- C. Goals are created to evaluate journey performance.
- D. Goal target statistics are stored in a data extension.
- E. Contacts are evaluated against the goal after a wait activity.
Answer: B,C,E
NEW QUESTION 58
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Cloud Pages
- B. Data Designer
- C. Web Analytics Connector
- D. Content Builder
Answer: A
NEW QUESTION 59
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Link the Customers data extension to the data model using Email Address
- B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
- D. Link the Customers data extension to the data model using Customer ID
Answer: C,D
NEW QUESTION 60
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?
- A. The user Is getting deleted from the AN Subscribers list
- B. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
- C. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
- D. Data in data extensions corresponding to the customer
Answer: A
NEW QUESTION 61
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
- A. Cloudpages personalized URLs are served from cloud.email.nto.com
- B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
- C. Users receive Marketing Cloud password reset emails from help@email nto.com
- D. Upon receiving an email, all tracked links start with click.email.nto.com
Answer: A,D
NEW QUESTION 62
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
- A. Query the Send Log
- B. Run a Bounce Email Report
- C. Query the Bounce Data View
- D. Run an Account Send Summary Report
Answer: C
NEW QUESTION 63
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?!
- A. Marketing Cloud Connect
- B. Web Analytics Connector
- C. AMPscript for Marketing Cloud
- D. Google Analytics 360
Answer: B
NEW QUESTION 64
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Enabling Mobile Connect
- B. Configuring Journey Builder
- C. Managing the Enhanced SFTP
- D. Setting up the Data Structure
Answer: C,D
NEW QUESTION 65
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. AMPscript
- B. HTML
- C. CSS
- D. SQL
Answer: A
NEW QUESTION 66
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. IP Allowlist
- B. Single Sign on Authentication
- C. Field Level Encryption
- D. Advanced Audit Trail
Answer: A
NEW QUESTION 67
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
- A. Many -to -Many Relationship
- B. One -to -One Relationship
- C. Many -to -One Relationship
- D. One -to -Many Relationship
Answer: D
NEW QUESTION 68
What storage model should be used if a subscriber has more than one value for an attribute?
- A. Data Extensions
- B. Profile Attribute
- C. Publication Lists
- D. Lists
Answer: A
NEW QUESTION 69
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
- A. Payment Details
- B. Event Registration
- C. Venue Details
- D. Customer Data
Answer: C,D
NEW QUESTION 70
Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the followCloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.
How should NTO update the user to allow the analyst the appropriate access?
- A. Add Marketing Cloud Security Administrator
- B. Remove Marketing Cloud Viewer
- C. Remove Marketing Cloud Channel Manager
- D. Add Distributed Sending User
Answer: B
NEW QUESTION 71
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- B. Make sure the team has a date stamp to avoid duplication
- C. Use the exact file name used for the trigger in the Import File Activity
- D. Make sure the files placed on the correct subfolder within the SFTP
Answer: A
NEW QUESTION 72
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword is used within another business unit
- B. Keyword fails to meet content standards
- C. Keyword is a reserved word
- D. Keyword has too many characters
Answer: A
NEW QUESTION 73
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