Salesforce Certified Marketing-Cloud-Administrator Dumps Questions Valid Marketing-Cloud-Administrator Materials
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NEW QUESTION # 78
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
- A. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
- B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
- C. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
Answer: B
Explanation:
Explanation
To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period
NEW QUESTION # 79
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
- A. Add their Email Address in the Query Activity Notifications Field
- B. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
- C. Install the Marketing Cloud App on phone to receive Push Messages
- D. Configure the "Event Notification Service" in Setup with their Email Address
Answer: B
NEW QUESTION # 80
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
- A. Three Filter Activities > three Send Activities to the filtered audiences.
- B. Import File Activity > three Send Activities to the master data extension.
- C. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- D. Three Send Activities to the master data extension.
Answer: A
NEW QUESTION # 81
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers
- A. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
- B. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- C. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- D. The consultant should enable deep linking in Marketing Cloud Connect configuration.
Answer: A,C
Explanation:
Explanation
Each user should have a one-to-one relationship between Marketing Cloud and Sales Cloud to send emails from Sales Cloud, and the Create Email feature should be enabled on the user profile to allow users to create emails in Sales Cloud. B is incorrect because deep linking is not related to creating and sending emails from Sales Cloud. D is incorrect because Sales Cloud users do not need to have System Administrator Profile and a Role at the top of the Role Hierarchy to send emails from Sales Cloud.
NEW QUESTION # 82
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. AMPscript
- B. HTML
- C. SSJS
- D. SQL
Answer: A
Explanation:
Explanation
AMPscript is the skill set that the customer team needs to possess in order for this solution to be viable.
AMPscript is a scripting language that allows marketers to create personalized and dynamic content for emails, landing pages, mobile messages, and more. AMPscript can be used to retrieve data from data extensions, track click activity, populate content areas, and apply conditional logic based on regional market or other attributes.
NEW QUESTION # 83
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. Marketing Cloud Connect
- B. Google Analytics 360
- C. AMP script for Marketing Cloud
- D. Web Analytics Connector
Answer: D
Explanation:
Explanation
To add a set of four tracking parameters automatically to all the links in an email sent via Email Studio, the admin should suggest using the Web Analytics Connector1. The Web Analytics Connector is a feature that allows NTO to append Urchin Tracking Module (UTM) variables or other custom parameters to the links in their emails. The Web Analytics Connector can be configured at the account, business unit, or send level, and can support up to four parameters per link1.
NEW QUESTION # 84
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. Messages can be sent to Contacts, Leads, and Person Accounts.
- B. A journey can be connected to one or more Campaigns.
- C. Default options can be set up for the greeting in the email.
- D. The DM administrator Profile is required to access Distributed Marketing.
- E. Business users can select any email at time of send.
Answer: A,B,E
NEW QUESTION # 85
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword is used within another business unit
- B. Keyword is a reserved word
- C. Keyword has too many characters
- D. Keyword fails to meet content standards
Answer: A
NEW QUESTION # 86
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
- A. Contract Data is used for the Decision Split.
- B. Entry Source attributes are available in Journey Settings.
- C. Journey Data is used for the Decision Split.
- D. Filter Contacts are enabled to refine the audience.
Answer: A
Explanation:
Explanation
To ensure Journey Builder directs the subscribers correctly, contact data should be used for the decision split.
Contact data is the data that is stored in the contact model and is available for all journeys. Journey data is the data that is captured at the point of entry and is specific to each journey.
NEW QUESTION # 87
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?
- A. Correct Send Log template is selected
- B. Send Logging is available for A/B tests
- C. Data retention settings is specified
- D. Send logging is enabled for the send
Answer: D
Explanation:
Explanation
To record send log data, the send logging feature must be enabled for the send. This can be done by selecting the send log data extension in the Delivery Options tab of the email send wizard.
NEW QUESTION # 88
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Data Extension entry source
- B. Run Once schedule type
- C. Winner evaluation
- D. Journey re-entry settings
Answer: B,C
NEW QUESTION # 89
Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
- A. Interaction Studio
- B. Einstein AI
- C. Datorama
- D. Google Marketing Platform
Answer: C
NEW QUESTION # 90
A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?
- A. Tokenized Sending
- B. Field Level Encryption.
- C. Distributed Marketing Sends.
- D. List Sending
Answer: A
Explanation:
Explanation
To avoid storing sensitive data in the cloud, the admin should use Tokenized Sending. This feature allows Marketing Cloud to send emails without storing sensitive data such as credit card numbers or social security numbers. Instead, Marketing Cloud uses tokens that are replaced with actual data at send time by an external system.
NEW QUESTION # 91
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?
- A. Deselect 'Exclude API Users From Password Expiration'
- B. Select 'Enable Audit Trail Data Collection'
- C. Deselect 'Enable Username and Password for Web Services'
- D. Select 'Identity Verification'
Answer: C
NEW QUESTION # 92
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
- B. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- D. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: A
Explanation:
Explanation
The correct answer is C because File Drop Automation can be used to trigger an automation when a file is dropped on the SFTP, and Import File Activity and SQL Query Activities can be used to import and separate the data into different data extensions. A is incorrect because Scheduled Automation cannot check if the file is present on time. B is incorrect because Scheduled Automation cannot trigger an alert if the file is not present.
D is incorrect because Filter Activity cannot separate the data into different data extensions.
NEW QUESTION # 93
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. AMPscript
- B. SQL
- C. CSS
- D. HTML
Answer: B
Explanation:
Explanation
The correct answer is B because SQL can be used to cross-reference the records in each registration data extension with corresponding invitation email sends, and to send a follow-up email to customers who click on the registration link but do not complete registration. A is incorrect because AMPscript cannot be used to cross-reference records or send follow-up emails. C is incorrect because HTML cannot be used to cross-reference records or send follow-up emails. D is incorrect because CSS cannot be used to cross-reference records or send follow-up emails.
NEW QUESTION # 94
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Enabling Mobile Connect
- B. Configuring Journey Builder
- C. Setting up the Data Structure
- D. Managing the Enhanced SFTP
Answer: C,D
Explanation:
Explanation
Setup Assistant covers the following two topics:
Setting up the Data Structure. This topic provides information and resources for configuring the data structure in Marketing Cloud, such as creating data extensions, importing data, setting up data retention policies, and managing subscriber status.
Enabling Mobile Connect. This topic provides information and resources for enabling Mobile Connect in Marketing Cloud, such as creating keywords, setting up short codes or long codes, creating text messages, and sending text messages. The other options are incorrect because:
Configuring Journey Builder. This is not a topic that Setup Assistant covers, as Journey Builder is a product that allows NTO to create and manage customer journeys across various channels, such as email, mobile, social, or advertising. However, Setup Assistant does not provide information or resources for configuring Journey Builder; it only provides information or resources for configuring Marketing Cloud products that are included in the core subscription.
Managing the Enhanced SFTP. This is not a topic that Setup Assistant covers, as Enhanced SFTP is a feature that allows NTO to securely transfer files between Marketing Cloud and external systems using SFTP protocol. However, Setup Assistant does not provide information or resources for managing the Enhanced SFTP; it only provides information or resources for managing Marketing Cloud products that are included in the core subscription.
NEW QUESTION # 95
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