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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
How to study the Salesforce Marketing cloud email specialist Exam
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Data extensions and data relationships - Data import and management - Segmentation and list management |
| Marketing Automation | 26% | - Triggered sends and scheduled sends - Journey Builder implementation - Automation Studio configuration |
| Content Creation and Email Message Design | 24% | - Email design and responsive rendering - Content Builder usage - A/B testing and approval processes - Dynamic content and personalization |
| Insights and Analytics | 14% | - Email performance metrics - Troubleshooting delivery issues - Report creation and analysis |
| Email Marketing Best Practices | 10% | - Compliance and regulations - Permission and preference management - Deliverability principles |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated emailaddress, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?
- A. The customer has not opted in again with the new address.
- B. The email address has not been updated in All Subscribers.
- C. The new email address is from an unsupported domain.
Correct Answer: B 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type isthe best solution for the marketer to set up?
- A. Transactional Send Journey
- B. Multi-Step Journey
- C. Single Send Journey
Correct Answer: A 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
- A. Save the data extension in the Test Folder.
- B. Associate the data extension to the Campaign.
- C. Create the data extension as'Is Testable'.
Correct Answer: C 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?
- A. Data Filter
- B. Filtered data extension
- C. SQL Query
Correct Answer: A 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?
- A. Download now
- B. Out new mobile app
- C. Download out new mobile app here
Correct Answer: A 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
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