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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Digital Marketing Proficiency | 15% | - Describe marketing best practices - Explain the fundamentals of Marketing Cloud Engagement - Describe governance and compliance in relation to digital marketing |
| Topic 2: Setup | 22% | - Describe how Marketing Cloud Engagement account capabilities map to business needs - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Describe how to configure integrations - Given a scenario, configure business units, users/permissions, and security/security policies |
| Topic 3: Subscriber Data Management | 24% | - Describe Marketing Cloud Engagement data model - Given a scenario, recommend marketing automation techniques - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Describe the different data types and storage options in Marketing Cloud Engagement |
| Topic 4: Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Topic 5: Channel Management | 19% | - Describe the send process in Marketing Cloud Engagement - Given a scenario, describe the execution of different channel campaigns - Explain the different channel capabilities and requirements |
| Topic 6: Maintenance | 15% | - Describe monitoring and troubleshooting techniques - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe solutions for system limitations |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- B. IP ramp -up is important to establish a positive sender reputation.
- C. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- D. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
Correct Answer: A,B 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. Contact Builder was not configured properly.
- B. Data retention settings were incorrect in the data extension.
- C. The data extension was not configured as sendable.
- D. The email address in All Subscribers is prioritized.
Correct Answer: D 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Log attribute data necessary for auditing communications
- B. Add custom fields not included in the Send Log Template
- C. Set the period to a fixed date in the Data Retention Policy
- D. Apply an appropriately-scoped Data Retention period
- E. Log all variable data captured in emails at send time
Correct Answer: A,B,D 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?
- A. Purchase a new SAP for de-special.ntmarketing.com
- B. CloudPages must use the SAP domain
- C. Purchase a new private Domain for use in CloudPages
- D. CloudPages must use pages.ntmarketing.com
Correct Answer: C 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
- A. Ensure all available data is included.
- B. Ensure every data source has a sendable field.
- C. Remove nonessential data for marketing purposes.
- D. Normalize data and fields to prevent redundancy.
- E. Identify and assign appropriate keys to tie records together.
Correct Answer: C,D,E 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
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