[Dec-2022] Download Real Marketing-Cloud-Email-Specialist Exam Dumps for candidates. 100% Free Dump Files
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How much Marketing-Cloud-Email-Specialist Exam Cost
The price of the Salesforce Marketing-Cloud-Email-Specialist exam is $200 USD.
Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
2. Email Message Design (13%)
- Given a customer scenario, recommend email design best practices to implement.
- Given an email message design, determine the correct use of Approvals.
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
3. Content Creation and Delivery (18%)
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
- Describe various send capabilities in the Email application.
- Given a scenario, create and customize an email message to meet a customer's need.
- Given a scenario, know how to manage content needed to deploy a customer's email campaign.
4. Marketing Automation (19%)
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
- Given a customer scenario, recommend the appropriate marketing automation solution.
5. Subscriber and Data Management (28%)
- Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
6. Tracking and Reporting (7%)
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given an email campaign, describe the steps involved to analyze the performance results.
What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
- Language : English
- Passing score: 65%
- Number of questions : 60 questions
- Questions type : Multiple choice
NEW QUESTION 17
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers
- A. Ask for an email address when a customer makes a purchase in-store.
- B. Require customers to provide their email address when calling customer service.
- C. Create an in-store SMS campaign that offers a discount for opting in.
- D. Have customers opt in to email before they can shop online.
Answer: A,C
NEW QUESTION 18
What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List? (Choose 3)
- A. They will be unsubscribed from the List used for the send
- B. They will be removed from the data extension
- C. They will be unsubscribed from all available lists
- D. They can resubscribe from the Subscription Center
- E. They can choose to be unsubscribed from all lists in the Subscription Center
Answer: A,D,E
NEW QUESTION 19
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing
Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?
- A. Automation Studio File Drop Starting Source
- B. Journey Builder Import Activity Entry Source
- C. Journey Builder Fire Event Entry Source
- D. Automation Studio Schedule Starting Source
Answer: A
NEW QUESTION 20
Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?
- A. Create a data extension with email address as non-nullable; reply date and response fields as nullable.
- B. Create a data extension with email address, reply date, and response fields as nullable.
- C. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
- D. Create a data extension with email address, reply date, and response fields as non-nullable.
Answer: D
NEW QUESTION 21
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
- A. Send Preview
- B. Guided Send
- C. Test Send
- D. User-Initiated
Answer: C
NEW QUESTION 22
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat
a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
- A. Pivot table in Datorama Reports
- B. Email Performance Over Time Report
- C. Filter Activity in Automation Studio
Answer: A
NEW QUESTION 23
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed.
How should the automation be configured?
- A. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
- B. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
- C. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
- D. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
Answer: B
NEW QUESTION 24
Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?
- A. Focus on action-driven subject lines.
- B. Create more focused segmented lists for messaging.
- C. Add complementary SMS campaigns.
Answer: C
NEW QUESTION 25
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?
- A. Create from Template
- B. Create from New
- C. Create from a Filtered Data Extension
- D. Create from Existing
Answer: D
NEW QUESTION 26
A marketer is completing a checklist prior to deploying an email, what action will validate feature completed when initiated
- A. Identify phrases like click here or free that could be marked as spam
- B. confirm that each content area specified in the dynamic content rules existed.
- C. ensure subscriber have not subscribed or are undeliverable.
- D. ensure subscriber status at the time of send subscribe or bounced.
Answer: B
NEW QUESTION 27
What is required on an email message by the United States CAN-SPAM Act? (Choose 2)
- A. Any Mailing Address
- B. Alink to the sender's website
- C. Physical Mailing Address
- D. A way to Unsubscribe
Answer: C,D
NEW QUESTION 28
When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? (Choose 2)
- A. Email Open Tracking
- B. Stored Content Boxes
- C. Link tooltips
- D. Physical Mailing address
Answer: A,C
NEW QUESTION 29
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?
- A. Delivery Profile
- B. Sender Profile
- C. Can-SPAM classification
- D. Content information
Answer: B
NEW QUESTION 30
A marketer created dynamic content for an upcoming campaign that renders unique content based on
subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?
- A. Using the Subscriber Preview tool, cycle through the list of subscribers.
- B. Use the Test Send tool to trigger copies of the email.
- C. Select the "Preview" tab within the Classic Content tool.
- D. Create a user-initiated email to send to the list of subscribers.
Answer: A
NEW QUESTION 31
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?
- A. Sender Profile
- B. Delivery Profile
- C. From Address Management
Answer: B
NEW QUESTION 32
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