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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Why should you set a form to Always Display?

A) To prevent spammers from filling out the form
B) To get a higher form conversion rate
C) To always show the form when someone returns to the page.
D) To ensure the prospect gets scored and graded.

2. A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?

A) A dynamic list used to send list emails using the email template
B) A completion action on the form submission
C) An automation rule with a Match Any match type
D) An automation rule with a Match All match type

3. How can a prospect's score be changed?

A) Through automation rules.
B) Through completion actions.
C) All of the above.
D) Through scoring model changes.

4. How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A) Send using the form's completion actions.
B) Send using an engagement program.
C) Send using a segmentation rule.
D) Use a dynamic list to use as a recipient list on an email send.

5. Users can be imported into Marketing Cloud Account Engagement

A) True
B) False

Solutions: