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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

A. Trigger the automation via API.
B. Use a File Drop starting source.
C. Schedule the automation to run hourly.

Question 2

Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.

A. In the Subject/Preheader Validation section of Email Studio, add the word TACO.
B. In Send Management, add the word TACO to the Auto-Suppression Rules.
C. In Send Classifications, delete TACO from the available classification options.

Question 3

Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?

A. Delivery Profile
B. Send Classification
C. Sender Profile

Question 4

Northern TrailOutfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?

A. Sender Profile and AMP script Lookup
B. DeliveryProfile and AMP script Lookup
C. Send Classification and Subscriber Attributes

Question 5

Following a batch email sent. Northern TrailOutfitters wants to update an email link's URL.
Which action should be recommended?

A. Navigate to the Job Links tab In My Tracking and update the URL.
B. Navigate to the email in Content Builder and update the URL.
C. Navigate to URL Expiration in Setup and update the URL.

Solutions: