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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

A) Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.
B) Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.
C) Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.
D) Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the recipient list when sending the email template.

2. When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?

A) Prospects clicked the unsubscribe link.
B) Prospects were removed from the recipient list after clicking the call-to-action link.
C) Prospects were deleted after clicking the call-to-action link.
D) Prospects clicked the call-to-action link multiple times.

3. How can you delete a prospect?

A) Through an automation rule.
B) Through the prospect table actions.
C) Through a completion action.
D) You can't delete prospects.

4. What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?

A) The Marketing Cloud Account Engagement URL field is not empty
B) The lead/contact URL in Salesforce contains "Marketing Cloud Account Engagement"
C) The first and last name fields are not empty
D) The Marketing Cloud Account Engagement sync checkbox is checked

5. A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

A) Sava the rule without any additional action
B) Resume the rule after saving
C) Preview the rule before saving it
D) Schedule the rule to run before saving it

Solutions: