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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sitemap | 18% | - Catalog and page mapping - Content zones configuration - Web SDK implementation - Sitemap design and best practices - Unified customer profile building |
| Topic 2: Setup & Administration | 6% | - Identity system configuration - User attributes management - Platform configuration and setup procedures |
| Topic 3: Activation | 18% | - Campaign optimization and measurement - Mobile and server-side campaigns - Open-time email campaigns - A/B testing setup and analysis - Campaign creation and execution |
| Topic 4: Segmentation | 18% | - Segment export and integration with Journey Builder - Segment creation and management - Segment performance reporting and analytics - Segment rules, filters and goals configuration |
| Topic 5: Solution Overview | 16% | - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components |
| Topic 6: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 7: Data Integration | 14% | - ETL feed system implementation - Salesforce Connector integration - Event API usage and configuration - Data flow management within and outside the platform |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What is a rule criteria that you can use in the segment creation process?
A) Actions
B) Social Mentions
C) Email Click Throughs
D) Dimensions
2. A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
3. What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?
A) Ingredient
B) Exclusion
C) Variation
D) Booster
4. What three things does a developer code in web template?
A) Campaign qualification rules
B) Client side instructions for rendering
C) Set the control group percentage
D) Defining what can be configured in a campaign
E) HTML and CSS for controlling appearance
5. When configuring a new Identity Attribute which setting would you use if the attribute is unique to an indivdual across the entire dataset?
A) Identity String
B) Unique
C) Not Unique
D) Identity Namespace
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: Only visible for members | Question # 3 Answer: D | Question # 4 Answer: B,D,E | Question # 5 Answer: B |






