100% Real MB-220 dumps - Brilliant MB-220 Exam Questions PDF
MB-220 Exam PDF [2023] Tests Free Updated Today with Correct 187 Questions
What preparation steps should you follow to succeed?
The secret of preparing adequately for any Microsoft certification test, including MB-220, lies in long learning and thoroughly understanding of all the exam concepts. A great preparation process can help the candidates refresh their skills and the concepts related to the test while providing them with all the important insights. The Microsoft MB-220 exam prep process should comprise of the following steps:
Step 1: Carefully Go Through the Exam Objectives
The first step that the students should follow is to ensure that they are conversant with the MB-220 skills outline. A detailed list of the exam objectives can be downloaded directly from the certification website.
Microsoft MB-220 exam is designed for individuals who want to become certified as Dynamics 365 Marketing Functional Consultants. It is an industry-recognized certification that validates your skills and knowledge in implementing and configuring marketing applications using Dynamics 365.
NEW QUESTION # 76
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your company recently installed the real-time marketing module.
You need to make sure that the consent center is filled with the correct consent data currently available in Microsoft Dynamics 365 Marketing and from legacy campaign solutions.
Solution: You manually add records by selecting the corresponding option from the top ribbon in the consent center.
Does this meet the goal?
- A. No
- B. Yes
Answer: A
NEW QUESTION # 77
You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact
and learn which marketing instruments work best for your audience.
You need to track response data regarding how your contacts react to your various marketing initiatives.
Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose
three.) Each answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. The insights you receive will be measured over all recipients of a single activity and by all activities for
a single recipient. - B. Survey insights measured over all respondents will be available on the Survey Insights form.
- C. The insights aggregating results from all emails sent in a certain timeframe will be available on your
Email Marketing Dashboard. - D. Insights by Contact will be available to you on individual contact records and on the account with which
the contact is associated. - E. Insights measured over all recipients of a single segment over all channels will be available on the
Segment Insights form.
Answer: A,C,D
NEW QUESTION # 78
You are creating a survey asking how much people like your company's products.
You have the following requirements:
* You need to ask a series of single answer questions.
* Your questions are to be grouped by topic.
* You need to have the same rating scale for the answers, so that respondents can easily select a value from the scale to answer each question.
Which type of question should you add to your survey?
- A. Choice
- B. Net Promoter Score
- C. Rating
- D. Likert
Answer: C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/available-question-types
NEW QUESTION # 79
You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-marketing-email
NEW QUESTION # 80
You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on your site.
Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential non-anonymous respondent.
- B. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non-anonymous respondents.
- C. All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to complete.
- D. As an option, the design of your survey can include a limitation that restricts multiple completions by a single non-anonymous respondent.
Answer: A,B,D
Explanation:
Explanation
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey
NEW QUESTION # 81
In preparing for going live with your customer journey you select "Check for Errors" in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. checks to ensure prerequisites are met
- B. checks for active links to the marketing services that host your email messages
- C. makes sure all required target segment(s) meet your goals
- D. makes sure all required marketing emails and pages are assigned and published
- E. checks for common errors and shows an error message with advice for fixing them
Answer: A,D,E
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-create-autom
NEW QUESTION # 82
You are a marketing professional who is marketing to an engineering segment.
You need to create a new field for a marketing form. The new field needs to be a number that can support a
level of precision up to 7 decimal places.
Which field type should you use?
- A. Decimal Number
- B. Whole Number
- C. Single Line on the Text
- D. Floating Point Number
Answer: A
Explanation:
Explanation
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/customize/types-of-fields
NEW QUESTION # 83
In preparing for going live with your customer journey you select "Check for Errors" in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete
solution.
NOTE: Each correct selection is worth one point.
- A. checks to ensure prerequisites are met
- B. checks for active links to the marketing services that host your email messages
- C. makes sure all required target segment(s) meet your goals
- D. makes sure all required marketing emails and pages are assigned and published
- E. checks for common errors and shows an error message with advice for fixing them
Answer: A,D,E
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-create-autom
NEW QUESTION # 84
You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
NEW QUESTION # 85
You are responsible for setting up all marketing pages, events, emails and customer journeys associated with
the planned event.
How many events will you set up?
- A. Two events; one formatted as simulcast and the other formatted as on-site only.
- B. Two events; one formatted as webinar and the other formatted as on-site only.
- C. One event formatted as on-site only.
- D. One event with Format set to Hybrid.
Answer: D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-webinar
NEW QUESTION # 86
You are Dynamics 365 Marketing functional consultant for AdventureWorks Cycles.
You are configuring the system and storing marketing files in the Dynamics 365 Marketing content library.
Which three file formats are supported in the content library? Each correct answer presents a complete
solution.
- A. tiff
- B. gif
- C. jpg
- D. pdf
- E. bmp
Answer: B,D,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/real-time-marketing-asset-library
NEW QUESTION # 87
You are a functional consultant that needs to create a new marketing form landing page.
You want this form structure to be available for multiple future forms.
Which five actions should you perform in sequence to complete your task? To answer, move the appropriate
actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, email Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms
NEW QUESTION # 88
You are a functional consultant working with Dynamics 365 Customer Voice.
You are tasked with planning a survey that will be distributed for anonymous response.
Which action is required during survey variable configuration to capture the Email of the anonymous
respondent?
- A. Enable the Anonymous responses in the distribution settings.
- B. Turn on track email in the distribution settings.
- C. Add the Email variable in the Personalization customization.
- D. Turn on the toggle for Save value in the Email variable.
Answer: D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/personalize-survey
NEW QUESTION # 89 
The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on
recently-adopted marketing targets.
Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365?
(Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct
order.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
NEW QUESTION # 90
Your company's annual customer-facing conference has just occurred. As a marketing professional, you need to present the conference's financial information at an upcoming monthly management meeting.
You need to determine the financial details to use when presenting the overall data.
Which metric should you use for each type of data required? To answer, drag the appropriate data point to the correct description. Each data point may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Answer:
Explanation:
Explanation
NEW QUESTION # 91
You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.
You are looking through the gallery of existing customer journey templates to select appropriate one.
Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.
- A. Language
- B. Description
- C. Recurrence
- D. Purpose
- E. Owner
- F. Target
- G. Name
Answer: A,B,D,G
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/journey-templates
Topic 1, Case study Contoso
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like to complete each case. However, there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided in the case study. Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is independent of the other questions in this case study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section.
To start the case study
To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment, and problem statements. If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
About the Organization
Contoso, Ltd. is an award-winning IT and Business skills training provider. They provide online and on-site training across Europe, North America, and Japan. They have won several awards throughout their 20-year span in the training industry.
Contoso offers training in various topics and areas, such as Business Analyst, Digital Marketing, Oracle Apps, Microsoft Azure, Office 365, Dynamics 365 Stack, Foreign Languages, Cisco, et cetera.
Contoso has its main offices in North America, Europe and Japan. Their global headquarters are based in Redmond, Washington. Each regional office has its own sales and marketing teams, and perform focused Marketing Campaigns based on the operating region, in order to meet the local market demands. They use in-house developed applications to manage their marketing and sales efforts.
Until 2019, Contoso's business was 70% on-site and 30% online, and their marketing efforts were in line with this model. Almost 35% of their total business revenue comes from three countries/regions in Europe:
Denmark, Sweden, and Norway. As part of their 2021 business plan, Contoso changed their business strategy and moved the majority of their courses online. The goal is to have all courses fully online by the end of 2021.
As part of this new business strategy, Contoso started using Dynamics 365 Marketing and Dynamics 365 Sales, and wants to move away from their existing in-house applications.
Office hours are from 9:00AM to 5:00PM every day of the week, except for holidays which have no work hours. These office hours apply to all offices, using their local time zones. Contoso also has a 24/7 support team Operating out of Redmond, USA, which handles all customer-related queries from all regions.
Existing Environment
Contoso's existing environment consists of the following applications:
* Dynamics 365 Marketing
* Dynamics 365 Sales - 120 Users
* Custom Built Customer Service Portal
* A Call Center application for the 24/7 Support Team
* Custom build CRM Application for Lead and Sales Management
* Office 365
* SharePoint integrated with D365 Sales
* Dynamics 365 App for Outlook
* Microsoft Teams
The Marketing Team
Contoso, Ltd. has a Marketing team of 30 members throughout the organization.
Chief Marketing Officer (Entire Organization)
1 - Vice President of Marketing (Entire Organization)
3 - Marketing Heads, one for each region (North America, Europe, and Japan)
6 - Marketing Managers, two for each region (North America, Europe, and Japan)
18 - Marketing Professionals (a team of three, reporting to each Marketing Manager)
1 - Dynamics 365 Marketing Functional Consultant
The Marketing Team handles the following activities:
* Customer Journeys
* Customer Segmentation
* Creating Email Templates
* Creating Marketing Pages, Forms etc.
* Event Management: Live Events and Webinars
* Region-specific Marketing content generation
* Customer Survey Management
* Social Media Management
You are a Dynamics 365 Marketing functional consultant at Contoso, Ltd. Your responsibilities include:
Managing customer journeys and fixing any issues.
Reviewing all marketing survey responses to measure customer satisfaction in real-time.
Capturing and analyzing customer and employee feedback.
Providing Contoso with all the required solutions and trainings with regards to using the Dynamics 365 Marketing application.
Building reports and dashboards, and presenting them to the Marketing department leadership using either the standard reports and dashboards, or using Power BI.
Helping the marketing team in the localization of their customer journeys and surveys based on the region they are working in.
Requirements
Localization is the key
Contoso understands that localization is the key in some of the European markets such as Denmark, Sweden, and Norway. Contoso wants to make sure that:
* the customer journeys and surveys are executed in the local languages of the above-mentioned countries/regions.
* the Marketing Heads and Marketing Managers are restricted to the information within their operating regions.
* for some of the courses and events, special focus is placed on the above three countries/regions. The marketing team should create content and email templates, and design customer journeys accordingly.
* reports and dashboards are built to give an overview of the region-specific marketing activities.
* there is also a global dashboard available to Management.
Other Critical Requirements
Contoso organizes a lot of pre-scheduled demo sessions, limited time offers on specific courses, et cetera.
They want to make sure that outdated information is not delivered to their customers.
Additionally, Contoso wants to:
* identify the days and times when each contact is most likely to be actively reading their email, and deliver their messages accordingly.
* create customer journey templates which are region- and language-specific.
* create effective inbound customer journeys so that the customers are included in the right channel based on their interactions.
* create different activity templates that can be triggered based on the customer interaction and the region they belong to.
* have the ability include specific surveys as part of the customer journey.
* have the ability to create multi-lingual surveys where the customer can choose their preferred language.
* leverage some of the standard Power BI-based reports and dashboards to measure their marketing effectiveness and understand various performance metrics.
* enable the sales team to send out surveys with minimum effort and access surveys from their Sales app.
Challenges
These are some of the challenges Contoso is facing today. Contoso wants to address these as soon as possible.
Time zone difference between different regions is causing major issues for their global campaigns resulting in minimal response rates.
Localization efforts in the past have not yielded the desired results to Contoso, due the limitations in their execution.
Reports based on performance metrics of their campaigns always required manual inputs and a lot of Excel work.
Outbound and inbound customer journeys always required monitoring by a group of marketing team members.
The team members needed to segregate the interactions based on the channels and then manually include them into the correct segments.
User adaptation, especially in the Sale team, is very low. Contoso wants to improve this by providing ease of navigation and avoid moving between different applications to access information.
NEW QUESTION # 92
You are a functional consultant in the midst of configuring Dynamics 365 Marketing for an event.
Your manager gives you a list of sponsors and their items. You need to record the information in the system.
What should you do?
- A. Create the sponsors in Events Sponsorships, and add their items in Sponsorships Articles.
- B. Create the sponsors in Accounts, and add their items in Products. Then, add the relationship into the event.
- C. Create the sponsors in Accounts, and add their items in Equipment. Then, add the relationship into the event.
- D. Create the sponsors in Events Sponsorships. In Sponsorship Type, select Equipment and add their items as the details.
Answer: D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/manage-event-sponsorships
NEW QUESTION # 93
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Microsoft MB-220 Exam Preparation Guide and PDF Download: https://drive.google.com/open?id=17leYaKXclwbhxn6K_DhGZw8uZQ-y40ku