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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the following?

A) Data Views
B) Import Activity
C) Lists
D) Data Extension

2. What can you test with A/B Testing?

A) Email Message
B) Dates and Times sent out
C) From Name
D) All of the above
E) Subject Lines
F) Content areas

3. A marketing team has enabled Approvals in the Classic Editor to prevent sending of emails that have NOT been reviewed by members of their team. When setting up a deployment to a test List, the marketer notices her email is NOT available for selection. In which three send processes should an email have an "Approved" status prior to send? Choose 3 answers

A) Test Sends
B) Send Previews
C) Triggered Sends
D) A/B Tests
E) Scheduled Sends

4. A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

A) One template can only be used for one email, maintaining brand standards.
B) HTML developers are needed to build templates, but not emails.
C) Templates provide the ability to create email messages using content blocks.
D) Emails can be formatted for desktop and mobile without extra coding.

5. What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)

A) Examples are Newsletters, advertisements and alerts.
B) an understanding of Data Extensions and Web Service API's may be required.
C) List of subscribers that don't want to receive your communications.
D) Are used with guided sends, user-initiated, and triggered emails.
E) Are used with email messages and SMS messages.
F) Manages how subscribers receive different categories of emails.

Solutions: