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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. What is a personalization string?

A) A snippet of text that inserts subscriber attributes into an email
B) An automated way of scraping a website for content to populate inside of an email
C) A content area that will display based on a subscriber attribute
D) The snippet of text at the top of the email that is visible before an email has been opened

2. When the number of subscribers exceeds one million records, which data model is preferred?

A) Groups
B) Lists
C) Data Extensions
D) Data Filters

3. Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

A) Include relevant preheader text in every email.
B) Add a clear, brief, and urgent call-to-action.
C) Send earlier in the day to give subscribers more time to check email.
D) Use images, not text, to improve email look and branding.

4. Where can a filtered data extension by manually refreshed? Select 2

A) Data Extension folder listing
B) Send Email wizard
C) Data Extension details page
D) User-initiated send definition

5. A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

A) Move the content into the Shared Content folder in Content Builder.
B) Create and share a new folder for the assets in Content Builder.
C) Individually share each asset with the other business unit in Content Builder.
D) Switch to Classic Content to move the assets into the Shared Content folder.

Solutions: