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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A. Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
B. Aggressively push back against criticism.
C. Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
D. Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.

Question 2

Which of the following would be the FIRST step to secure a senior leader's investment in reducing the negative impact of cultural tensions following a transformational acquisition?

A. Create consistent employee communications about organizational priorities.
B. Present data and anecdotes demonstrating the magnitude of the problem.
C. Develop a detailed plan that addresses the most pressing cultural tensions.
D. Connect employees with more experienced peers to accelerate culture adoption.

Question 3

When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:

A. Conducting surveys with different random samples of employees at different points during the campaign.
B. Meeting with a consistent focus group of employees periodically during the campaign.
C. Monitoring chats among different groups of employees during the campaign.
D. Monitoring and analyzing the tone and content of employees' social media posts.

Question 4

Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?

A. Start writing a sincere apology to those impacted.
B. Ascertain the negative attention the issue is attracting.
C. Convene the crisis response team.
D. Start writing messaging to explain the issue.

Question 5

Media content analysis is a systematic procedure used for:

A. defining what media are talking about.
B. understanding public opinion trends formed under media influence.
C. defining the most popular media.
D. selecting the best media channel.

Solutions: