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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Live Date - August 1, 2016
B) Event Date = August 1, 2016
C) Sent Date = August 1, 2016
D) Interval Date = August 1, 2016 plus one day
E) Sent Date = August 1 to August 2, 2016

2. What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)

A) Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
B) Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
C) Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
D) Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.

3. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?

A) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
B) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
C) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.
D) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.

4. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Substantial (5%) increase in click-through rates on last week's promotional campaign.
B) Recipients are forwarding your emails to everyone in their address books.
C) Hard bounce rates are 10% or higher.
D) Your open rates have dropped somewhatsince last month.
E) The ISP is recording a high number of spam trap hits and complaint rates from recipients.

5. When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A) tracking=first
B) action=once
C) action=last
D) action=single
E) tracking-once

Solutions: