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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Onboarding and Integration | - Data ingestion methods - Third-party data integration |
| Topic 2: Audience Segmentation and Management | - Audience creation and segmentation rules - Identity resolution and profile management |
| Topic 3: Campaign Activation and Data Usage | - Integration with marketing channels - Audience activation workflows |
| Topic 4: Oracle Marketing Cloud Data Management Platform Fundamentals | - Platform architecture and components - Core concepts of Oracle DMP |
| Topic 5: Privacy, Governance, and Data Compliance | - User consent and governance controls - Data privacy principles |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?
- A. Self-service OnRamp
- B. Managed classification
- C. Self-classification
- D. Corporate classification
Correct Answer: A 🗳️
On an average, at what rate does data decay?
- A. 2% per month
- B. 2% per year
- C. 20% per week
- D. 12% per month
Correct Answer: A 🗳️
What must be created in order to feed user activity into classification categories?
- A. Classification Rules
- B. a Data Map
- C. Taxonomy Templates
- D. a Master Rule Sheet
Correct Answer: A 🗳️
Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.
- A. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages. - B. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages. - C. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
- D. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages. - E. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
- F. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
Correct Answer: A 🗳️
Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?
- A. Full agency control
- B. Agency ownership of the DMP
- C. Client ownership of the DMP
- D. Full client control
Correct Answer: B 🗳️
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