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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| CRM Integration & Advanced Services | 13% | - Supported CRM integrations and components - Sales tools, reporting, lead scoring and AI capabilities - Integration setup, troubleshooting and closed-loop reporting |
| Data Management & Import/Export | 14% | - Data standardization and prioritization - Data import/export tools and automation - Contact/account fields, views and custom objects |
| Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Campaign & Program Automation | 12% | - Program Builder and Program Canvas features - Campaign Canvas configuration and usage - Automation logic and workflow design |
| Eloqua Fundamentals & Data Model | 15% | - Platform architecture and core concepts - Data objects, relationships and data capture - Data enhancement and AppCloud usage |
| Branding, Deliverability & Email Management | 13% | - IP warming and deliverability setup - Email configuration, personalization and compliance - Subscription and preference management |
| Forms, Landing Pages & Tracking | 11% | - Form creation, advanced techniques and external integration - Landing page configuration and customization - Tracking script and microsite setup |
| Security & Administration | 12% | - User creation and security groups - Company and instance settings - Asset permissions and contact-level security |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Question 1
You have a large list of opt-out requests that were collected via the corporate website before Eloqua was implemented.
Why is it important to upload those contacts using the import purpose of "Unsubscribe"? (Choose the best answer.)
A. to ensure the email addresses are added to the Master Exclude
B. to ensure the email addresses will not receive promotional emails, but that they still receive transactional emails
C. to ensure the email addresses are added to the Excluded Domains
D. to ensure the email addresses are in the Unsubscribe table, but not in the Contact table
Question 2
Which scenario would require a custom subscription management page? (Choose the best answer.)
A. managing multiple brand identities
B. ongoing data cleansing
C. enabling sales tools
D. managing contact-level security
Question 3
Which two are valid Data Export options? (Choose two.)
A. Export Campaign data
B. Export a compressed zip file
C. Export to an Eloqua FTP server
D. Export only records changed since last run
Question 4
Based on the criteria in the Segment Step and Campaign Settings below, when will Contacts be triggered to enter this campaign? (Choose the best answer.)
A. only when the campaign is first activated, even if they have been in the campaign before
B. during the hourly segment evaluation, even if they have been in the campaign before
C. during the hourly segment evaluation, and if they have NOT been in the campaign before
D. only when the campaign is first activated and they have NOT been in the campaign before
Question 5
Which three are essential to remember when configuring a basic microsite for a client? (Choose three.)
A. If the CNAME record is accessible and updatable, the CNAME record should be set to s[site id].hs.eloqua.com.
B. The Require Authentication check box must be selected to enable landing pages to be published to the microsite.
C. Each subdomain created off the client's main website domain can only be linked to a single microsite within Eloqua.
D. If you use the A record to point the subdomain to Oracle Eloqua's IP address, you must also add s[site id].hs.eloqua.com under the DNS Query Lookup.
E. Updating the domain's A record to point to Oracle Eloqua's IP address is preferred over updating the CNAME record for the domain.
Solutions:
| Question 1 Answer: D | Question 2 Answer: A | Question 3 Answer: A,D | Question 4 Answer: C | Question 5 Answer: A,C,D |






