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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Integrated Operations
B) Awareness
C) Execution
D) Decisioning

2. Which one of these software solution components providing business capabilities is NOT part of the 'Sell' offerings?

A) Sterling Configure, Price, Quote (CPQ)
B) WebSphere Commerce
C) Unica
D) Retail Store Solutions for POS

3. Smarter Commerce will help to transform which phases of the commerce cycle?

A) Assortment Management, Stocking, Space Management, Inventory Allocation
B) Marketing, Socializing, Prospecting, Closing
C) Buy, Market, Sell, Service
D) Order Capture, Order Cross-sell, Order Fulfillment, Order return

4. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) Many business functions required for effective commerce are executed outside the enterprise.
B) All of the above.
C) Many customers use a variety of touch points in the purchasing process.
D) A large and increasing number of customer segments with varying expectations.

5. You can create a powerful self-service experience for the customer using?

A) The IBM Commerce Framework
B) The IBM Enterprise Service Process Manager
C) The IBM Customer Experience Suite
D) The IBM Customer Service System

Solutions: