[Jun 12, 2022] Pardot-Consultant Exam Dumps 100% Same Q&A In Your Real Exam
Pardot-Consultant Test Engine Dumps Training With 241 Questions
You can read the Pardot Consultant Certification Exam Requirements
The Salesforce Pardot consultant typically has at least 6 months of practical experience in implementing the Pardot application and associated tools. The Salesforce certified Pardot consultant has facilitation and consultancy skills to collect business requirements, design alternative solutions and implement them to meet business needs. The Salesforce Pardot Consultant Candidate has the experience, skills, knowledge and skills to:
- Analyze the current lead generation strategy and make recommendations for translating Pardot.
- Recommend automation processes to achieve business goals.
- Analyze the potential consolidation strategy of the existing client and make recommendations for the translation of Pardot.
- Design a strategy to meet the customers' business needs based on an analysis of the main performance indicators.
- Develop and recommend a scalable way to organize data and resources in Pardot.
- Recommend Pardot (Salesforce Engage) tools and features to implement a sales marketing strategy.
- Identify and understand a client's current marketing / sales strategy.
- Assign customer goals to Pardot functionality.
- Analyze the data generated in the Pardot reports to make recommendations to optimize the system.
- Take time to study the resources listed in this exam guide and any other study materials provided by Pardot.
- Articulate the implications and importance of the technical configuration.
A candidate for this exam should not be familiar with Marketing Cloud, Salesforce IQ, Analytics Cloud, Service Cloud, Communities Cloud or Salesforce Platforms and Apps. In addition, no candidate should make recommendations on Salesforce Sales Cloud implementation and configuration, Salesforce workflows, Salesforce triggers and reports, nor resolve DNS issues, the web hosting provider or the CMS client.
Salesforce Pardot Specialist credential is perquisites for Pardot Consultant exam.
NEW QUESTION 61
How many scheduled Engagement Programs is it possible to have
- A. 0
- B. 1
- C. 2
- D. 3
Answer: D
NEW QUESTION 62
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?
- A. Form completion action and user queue
- B. Form completion action and user group
- C. Automation rule and user queue
- D. Automation rule and user group
Answer: D
NEW QUESTION 63
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Pardot Connectors?
- A. Webinar & Event invite. Registrations & Attendance
- B. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
- C. Only Webinar & Event Attendance
- D. Webinar & Event Registrations & Attendance
Answer: B
NEW QUESTION 64
Why should a company assign prospects in Pardot via Salesforce active assignment rules instead of using other Pardot assignment actions?
- A. The ability to assign prospects via automation instead of manually
- B. The ability to use existing complex Salesforce lead routing processes
- C. The ability to assign prospects based on specific criteria being met
- D. The ability to allow Salesforce to overwrite an assigned user in Pardot
Answer: C
NEW QUESTION 65
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?
- A. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
- B. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
- C. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
- D. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
Answer: A
NEW QUESTION 66
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
- A. Only users with an Administrator user role will be able to change the prospect field value.
- B. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
- C. Opting out a prospect in Salesforce or Pardot deselects the "Do Not Email" field upon sync.
- D. The record that was last updated sets the field value for a synced prospect.
Answer: D
Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-pardot-
NEW QUESTION 67
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Pardot and the following requirements:
* Avoid duplicates in both Pardot and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?
- A. Use another third-party form
- B. Set up a form handler
- C. Replace with a Pardot form
- D. Maintain the current form
Answer: B
NEW QUESTION 68
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?
- A. Create a form handler and enable progressive profiling
- B. Create a form per white paper and enable progressive profiling
- C. Create a form handler for each white paper
- D. Create a form and enable progressive profiling
Answer: B
NEW QUESTION 69
How many variations of Dynamic Content it is possible to create
- A. A-Z (25)
- B. A-C (3)
- C. 0
- D. A/B (2)
Answer: A
NEW QUESTION 70
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?
- A. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
- B. Select the "Accounts" filter that allows filtering by accounts created within the last month.
- C. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
- D. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
Answer: A
NEW QUESTION 71
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?
- A. For all prospects who have already matched, no new actions will be applied.
- B. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
- C. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
- D. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
Answer: A
NEW QUESTION 72
There is Custom Field Type in Pardot called Phone
- A. False
- B. True
Answer: A
NEW QUESTION 73
What is required when sending a Pardot email from an assigned user?
- A. All prospects on the recipient list must be assigned to a user.
- B. The email must also contain assigned user merge fields.
- C. The assigned user must be connected through user sync.
- D. There must also be a general or specific user as a sender.
Answer: A
NEW QUESTION 74
What is true about Dynamic Content? [Choose three answers]
- A. You can base variations on Scoring Categories
- B. You can add dynamic content to web pages
- C. You can add up to 25 variations of content
- D. You can use dynamic content in subject lines
Answer: B,C,D
NEW QUESTION 75
What are available Data Formats in Pardot Form Fields
- A. Number
- B. Text
- C. Email
- D. Date
- E. Email with valid mail server
- F. Password
- G. Phone
- H. Email not from ISPs and free email providers
Answer: A,B,C,E,H
NEW QUESTION 76
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?
- A. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
- B. Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.
- C. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
- D. Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
Answer: D
NEW QUESTION 77
LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
- A. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list - B. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List - C. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list - D. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Answer: B
NEW QUESTION 78
What is true about grading? [Choose two answers]
- A. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
- B. A prospect can be associated to multiple profiles.
- C. You cannot change the default profile criteria
- D. All prospects start with a grade of D.
Answer: A,D
NEW QUESTION 79
Can we connect Twilio SMS Center via Pardot Connector?
- A. True
- B. False
Answer: A
NEW QUESTION 80
LenoxSoft would like to enable the Google AdWords connector in Pardot. Which of the following would you NOT advise them on before they enable the connector?
- A. The connector cannot be linked directly to an MCC account.
- B. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
- C. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
- D. They should ensure their URL structures can handle parameters before verifying the connector.
Answer: B
NEW QUESTION 81
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