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Advanced-Cross-Channel PDF Questions and Testing Engine With 102 Questions
NEW QUESTION # 23
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?
- A. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
- B. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
- C. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
- D. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
Answer: C,D
NEW QUESTION # 24
How often are Einstein Engagement Scores updated?
- A. Every hour
- B. Every day for mobile, every week for email.
- C. Every day for email, every week for mobile.
- D. Every day
Answer: D
NEW QUESTION # 25
On which social channel can users create ad audiences?
- A. Twitter (X)
- B. Tiktok
- C. Houzz
- D. Instagram
Answer: D
NEW QUESTION # 26
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?
- A. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
- B. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
- C. API runs on an updated messaging platform which improves scale and send speed
- D. The software can track each message utilizing the Event Notification service.
- E. Transactional messaging limits the number of API calls a minute.
Answer: A,C,D
NEW QUESTION # 27
What is true for behavioral triggers. Multiple select.
- A. they cannot be modified
- B. need collect tracking code
- C. need catalog data
Answer: B,C
NEW QUESTION # 28
How does Interaction Studio unify anonymous and known identities?
- A. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
- B. Interaction Studio uses third party software to match anonymous and known identities
- C. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
- D. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
Answer: C
NEW QUESTION # 29
How can Distributed Marketing messages be configured to use approval workflows?
- A. A customer support case needs to be opened to enable the functionality.
- B. All DM sends need to enable the''workflow active' settingwithin the message template.
- C. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
- D. Therearecurrently no approval workflows available.
Answer: C
NEW QUESTION # 30
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?
- A. Einstein Engagement Frequency
- B. Einstein Scoring
- C. Einstein Copy Insights
- D. Einstein Content Selection
Answer: A
NEW QUESTION # 31
What Einstein functionality makes predictions for email only?
- A. Einstein Engagement Frequency
- B. Einstein Scoring
- C. Send Time Optimization
- D. Einstein Copy Insights
Answer: A
NEW QUESTION # 32
Which user role can beused to set up single sign-on in Social Studio?
- A. Editor
- B. Full User
- C. Super User
- D. Environment Owner
Answer: C
NEW QUESTION # 33
How does the Wait by Duration activity in Journey Builder work?
- A. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
- B. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
- C. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
- D. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
Answer: A
NEW QUESTION # 34
What is the primary function of Einstein Copy Insights?
- A. Analyze the subject lines to uncover insights and optimize email engagement
- B. Drive higher Mobile App engagement through optimized Push message copy
- C. Recommend best copy for web content for blogs, articles, etc.
- D. Give insight on Email message copy to understand which text is resonating with Contacts
Answer: D
NEW QUESTION # 35
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers
- A. Collect Tracking Code
- B. Catalog
- C. Triggers
- D. Data Extensions
- E. Google360 Tracking Code
Answer: B,D
NEW QUESTION # 36
What user permission is required to configure SSO in social studio.
- A. Super user
- B. limited user
- C. full user
- D. custom user
Answer: A
NEW QUESTION # 37
What is the difference between an in-app message and an inbox message?
- A. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
- B. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
- C. An inbox message only works on iOS, but in-app messages work on both iOS and Android
- D. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
Answer: A
NEW QUESTION # 38
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
- A. The message has already been sent. (once started to send cannot mark as inactive)
- B. The message is already scheduled/active
- C. Some automation activity is using the inbox message
Answer: A
NEW QUESTION # 39
Which two use cases are best suited for the new MC Transactional Messaging API?
- A. Order confirmations
- B. Subscription reminders
- C. Flash Sales
- D. Password Resets
Answer: A,D
NEW QUESTION # 40
In beacon message, what does the field limit number of messages for a device' control?
- A. send only particular number of messages in 72hrs
- B. send not more than particular number of messages in a active period.
- C. send only particular number of messages in a week
- D. send only particular number of messages in 24 hours
Answer: B
NEW QUESTION # 41
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