Topics of AdWords Fundamentals Exam
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our AdWords Fundamentals exam dumps will include the following topics:
- Introduction to AdWords
- Account management
- Measurement and optimization
- Ad formats
- Keyword targeting
- Language & location targeting
- Campaign and ad group management
- Performance, profitability, and growth
- Budgets and bidding
- Managing multiple accounts
What is the duration, language, and format of AdWords Fundamentals Exam
Format: Multiple choices, multiple answers
- Language: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese
- Number of Questions: 100
- Passing score: 80%
- Length of Examination: 120 minutes
AdWords Fundamentals Certified Professional Salary
- India: 5,70,364 INR
- United States: 77k USD
- England: 59,160 Pound
- Europe: 69,426 Euro
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Google adwords-fundamentals Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account and Campaign Management | 25% | - Targeting: keywords, location, language, device - Campaign types and goals - Ad group structure and organization - Negative keywords and match types - Account setup and navigation |
| Ad Formats and Creation | 20% | - Ad extensions and their benefits - Text ads, responsive search ads - Writing effective ad copy - Landing page experience requirements |
| Introduction to Google Ads | 15% | - Ad policies and compliance - Google Ads ecosystem and structure - Understanding ad ranking and Quality Score - Value and benefits of online advertising |
| Measurement and Optimization | 20% | - Key metrics: impressions, clicks, CTR, conversions - Performance reports and analysis - Conversion tracking setup - Optimization techniques for better results |
| Bidding and Budgeting | 20% | - Manual vs automated bidding strategies - Budget allocation and pacing - Cost management and ROI - Auction dynamics and CPC/CPM/CPA |






