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Adobe AD0-E554 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead and Data Management | 15% | - Understand communication limits and compliance - Manage program membership and statuses - Implement lead scoring models |
| Topic 2: Program and Asset Management | 35% | - Create and manage programs and campaigns - Build and maintain marketing assets (emails, landing pages, snippets) - Understand draft vs approved, local vs global assets |
| Topic 3: Audience Definition and Targeting | 33% | - Use segmentation and database management - Apply privacy and consent settings - Build and activate Smart Campaigns - Create and modify Smart Lists and Static Lists |
| Topic 4: System Fundamentals and Best Practices | 7% | - Apply email deliverability and compliance rules - Understand workspaces, roles, and permissions |
| Topic 5: Reporting and Analytics | 10% | - Interpret standard Marketo Engage reports - Use dashboards and email insights |
