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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A) Table action updated users
B) User sync mapped email address
C) Marketing Cloud Account Engagement Admin changed each email address
D) Import and update users

2. LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A) Use multivariate test & Review email preview
B) Use individual email test
C) Use A/B test
D) Use rendering test and send to Test List

3. The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

A) . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
B) Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
C) Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

4. There is Custom Field Type in Marketing Cloud Account Engagement called Phone

A) True
B) False

5. What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

A) Trigger, activity and rule
B) Trigger, action and rule
C) Trigger, activity and check
D) Trigger, listen and check

Solutions: