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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Privacy, Governance, and Data Compliance | - Data privacy principles - User consent and governance controls |
| Topic 2: Data Onboarding and Integration | - Data ingestion methods - Third-party data integration |
| Topic 3: Campaign Activation and Data Usage | - Audience activation workflows - Integration with marketing channels |
| Topic 4: Audience Segmentation and Management | - Identity resolution and profile management - Audience creation and segmentation rules |
| Topic 5: Oracle Marketing Cloud Data Management Platform Fundamentals | - Core concepts of Oracle DMP - Platform architecture and components |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)
- A. Granularity of taxonomy categories
- B. Offline file structure and content
- C. Total volume of categories that they anticipate in their taxonomy
- D. Exact number of users that will be classified into each category
Correct Answer: A,C,D 🗳️
Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)
- A. Select JSON Result in the Container Settings.
- B. Add phint ret=js to the CoreTag.
- C. Deploy the JSON Return Tag.
- D. Select JSON Return Tag in the Campaign Settings.
Correct Answer: C,D 🗳️
Identify the dependencies and data sources for a local campaign.
- A. Dependency: Custom audiences pixel, Data Sources: 1st party offline data
- B. Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
- C. Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
- D. Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
- E. Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
Correct Answer: B 🗳️
Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?
- A. That access to 3rd party data has been granted and that 1st party converters have been suppressed
- B. That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
- C. That a custom audience pixel has been generated and that a look-alike model has been created
- D. That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
- E. That vendors and share partners have been configured and that Data Usage Agreement has been signed
Correct Answer: E 🗳️
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
- A. Full agency control
- B. A single seat shared by all regions
- C. Global template with local nuances
- D. Horizontal regional empowerment
- E. Global DMP nerve center
Correct Answer: B 🗳️
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