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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Topic 2: Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
| Topic 3: Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Topic 4: Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Topic 5: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
What is the reason to use batch versus real-time SDT?
- A. If you want user data sent without authentication
- B. If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
- C. If you want to receive user data as it is collected on users via HTTP POST or GET requests
- D. If you want user data transferred directly to your server
Correct Answer: C 🗳️
How are look-alike models produced?
- A. They are built by creating audiences from categories with high index values.
- B. They are built by identifying targets with the highest action rate on the Funnel Analysis report.
- C. They are built within the platform using logic to connect audiences.
- D. They are built by data partners using complex algorithms of multiple data attributes.
- E. They are built by ingesting online data from partner sites.
Correct Answer: A 🗳️
Describe the features of an Audience Injection App that uses SDT.
- A. BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
- B. The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
- C. The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
- D. The client shares the audience with you. This will generate an email notification that includes the audience composition.
Correct Answer: A 🗳️
Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?
- A. That the appropriate macros were added to the pixel URL.
- B. That the iFrame tag type was selected in the container tool.
- C. That the image pixel is placed as the delivery method in the Create Campaign dialog box.
- D. That the production side web server is capable of retrieving HTTP requests.
Correct Answer: D 🗳️
What must be created in order to feed user activity into classification categories?
- A. Classification Rules
- B. a Data Map
- C. Taxonomy Templates
- D. a Master Rule Sheet
Correct Answer: A 🗳️
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