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Salesforce Marketing-Cloud-Consultant Exam Reference

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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What is the duration of the Marketing-Cloud-Consultant Exam

Format: Multiple choices, multiple answers
Number of Questions: 60
Passing Score: 67%
Length of Examination: 105 minutes

Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Discovery and Design	18%	- Identify integration points and data flows - Define success metrics and KPIs - Document current state and desired future state - Analyze customer data and segmentation needs - Gather requirements and understand business objectives
Topic 2: Email Marketing	18%	- Configure AMPscript for dynamic content - Ensure deliverability and inbox placement - Apply template and content block strategies - Create and optimize email content - Implement A/B testing andsend time optimization
Topic 3: Marketing Cloud Configuration	18%	- Configure account settings and business units - Implement data management and data extensions - Manage sender profiles and deliverability settings - Configure lists and populations - Set up users, roles, and permissions
Topic 4: Customer Journey Design	18%	- Apply personalization and dynamic content - Implement triggered and real-time journeys - Utilize Journey Builder features and best practices - Build decision trees and branching logic - Map customer journeys across channels
Topic 5: Reporting and Analytics	14%	- Analyze campaign performance - Provide actionable insights and recommendations - Configure and interpret standard reports - Build custom reports and dashboards - Track engagement and conversion metrics
Topic 6: Automation and Data Management	14%	- Manage contact data and data hygiene - Implement SQL activities for data processing - Build and manage automation workflows - Configure imports and exports - Utilize automation studio effectively

Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant日本語版) Sample Questions:

Question #1

ノーザントレイルアウトフィッターズ（NTO）は、カートの放棄の旅を実装したいと考えています。旅のデータは、3つの別々のデータ拡張機能（DE）に存在します。
*最初のDEにはWeb分析データが入力され、サブスクライバーキーまたは電子メールアドレスの値は含まれていません。
*カスタマーリファレンスDEは毎日更新され、加入者情報を保持します。
* 3番目のDEには、顧客が放棄されたアイテムを購入していない場合、5日後にSFTPに送信されたファイルが入力されます。
* 3番目のDEは、意思決定の分割に使用され、サブスクライバーキーまたは電子メールアドレスは含まれません。
* Web分析ファイルが空の場合、NTOは自動化の実行を終了することを望んでいません。
この要件を満たすには、どの順序のアクティビティを使用する必要がありますか？

A. スケジュールされた自動化>ファイルアクティビティのインポート>検証アクティビティ>データ拡張エントリ>ファイル1のクエリアクティビティ>ファイル2のクエリアクティビティ
B. ファイルドロップの自動化>ファイルのインポートアクティビティ>検証アクティビティ>ファイル1のクエリアクティビティ>ファイル2のクエリアクティビティ>データ拡張エントリ
C. ファイルドロップの自動化>検証アクティビティ>ファイル1のクエリアクティビティ>データ拡張エントリ>ファイル2のクエリアクティビティ
D. スケジュールされた自動化>ファイルアクティビティのインポート>データ拡張エントリ>ファイル1のクエリアクティビティ>ファイル2のクエリアクティビティ

Reveal Solution Discussion 0

Correct Answer: B 🗳️