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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 2: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 3: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 4: Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Topic 5: Lead Management | 24% | - Explain what a Score measures and how scoring is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Grade measures and how grading is managed - Define the capabilities of a segmentation rule - Define the capabilities of page actions - Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule |
| Topic 6: Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Why should you set a form to Always Display?
- A. To prevent spammers from filling out the form
- B. To get a higher form conversion rate
- C. To always show the form when someone returns to the page.
- D. To ensure the prospect gets scored and graded.
Correct Answer: C 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?
- A. A dynamic list used to send list emails using the email template
- B. A completion action on the form submission
- C. An automation rule with a Match Any match type
- D. An automation rule with a Match All match type
Correct Answer: D 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
How can a prospect's score be changed?
- A. Through automation rules.
- B. Through completion actions.
- C. All of the above.
- D. Through scoring model changes.
Correct Answer: C 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
- A. Send using the form's completion actions.
- B. Send using an engagement program.
- C. Send using a segmentation rule.
- D. Use a dynamic list to use as a recipient list on an email send.
Correct Answer: A 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
Users can be imported into Marketing Cloud Account Engagement
- A. True
- B. False
Correct Answer: A 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
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