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Adobe AD0-E454 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Privacy and data governance | 8% | - Identify customer data policies in line with regulations - Recommend governance, privacy, and security capabilities in AAM |
| Solution design and recommendations | 18% | - Map attribute and behavioral data to business use cases - Utilize audience identity solutions in the architecture - Design folder taxonomy and naming conventions - Determine Audience Manager capabilities based on customer use case |
| Segmentation and activation | 30% | - Create segments using frequency and recency criteria - Create destinations in Audience Manager - Apply concepts for algorithmic or predictive model segmentation - Determine segmentation logic based on use cases - Identify signals for Rule-Based, Onboarded, and Algorithmic Traits - Create segments using profile merge rules |
| Implementation analysis | 26% | - Design and test pixels required to create segments and traits - Identify key features such as visitor profile viewer, tags, and RBAC - Guide and support implementation of AAM as a stand-alone or integrated solution - Analyze outbound destination options and recommend an implementation approach - Determine a data onboarding strategy for a given business use case |
| Performance and reporting | 18% | - Configure reports in Audience Manager to capture signal, traits, and segment performance |
