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Facebook 310-101 Exam Overview:
| Certification Vendor: | Meta (formerly Facebook) |
|---|---|
| Exam Name: | Facebook Advertising Core Competencies |
| Exam Number: | 310-101 |
| Passing Score: | Not publicly disclosed; typically 700/1000 scale |
| Available Languages: | English, French, Japanese, German, Spanish, Chinese (Simplified), Portuguese, Italian, Korean |
| Real Exam Qty: | 60 |
| Exam Format: | Single/multiple select, Multiple-choice, Scenario-based |
| Related Certifications: | Meta Certified Media Planning Professional Meta Certified Media Buying Professional |
| Exam Duration: | 90 minutes |
| Exam Price: | $150 USD (may vary by region) |
| Certificate Validity Period: | 1 year |
| Recommended Training: | Official Exam Study Guide Meta Blueprint Free Courses |
| Exam Registration: | Pearson VUE Scheduling Meta Blueprint Certification Portal |
| Sample Questions: |  |
| Exam Way: | Online proctored (remote) or onsite at Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended 3–6 months of hands-on Meta advertising experience |
| Official Syllabus URL: | https://www.facebook.com/business/learn/certification/exams/310-101 |
Facebook 310-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaign Structure & Objectives | 25% | - Aligning objectives with business goals - Selecting optimal campaign objectives - Campaign, ad set, and ad hierarchy |
| Topic 2: Ad Creation & Placement | 15% | - Mobile-first design and optimization - Placement options across Meta platforms - Ad formats and creative best practices |
| Topic 3: Budget, Bidding & Delivery | 10% | - Bidding strategies and cost control - Ad delivery factors and troubleshooting - Budget types and scheduling |
| Topic 4: Audience Targeting & Strategy | 20% | - Core, custom, and lookalike audiences - Audience insights and optimization - Targeting parameters and exclusions |
| Topic 5: Fundamentals of Meta Advertising | 20% | - Meta family of apps and advertising ecosystem - Advertising policies and community standards - Ad auction system and delivery principles |
| Topic 6: Measurement & Reporting | 10% | - Meta Pixel and Conversions API - Key metrics and performance indicators - Analyzing results and optimization actions |
Your Facebook Advertising Core Competencies Questions, Answered
- Fundamentals of Meta Advertising (20%)
- Measurement & Reporting (10%)
- Budget, Bidding & Delivery (10%)
Facebook Advertising Core Competencies Sample Questions:
A music company wants a member of its digital marketing team to be able to share Facebook Live videos at performances they visit. They do not want the team member to be able to send messages or respond to comments as the page. Which page role would be most suitable to use?
- A. Advertiser
- B. Analyst
- C. Live contributor
- D. Moderator
Correct Answer: C 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
A newspaper used Facebook to generate leads and increase subscriptions. For targeting, it used data from its existing customers. Which audiences would have been used for this?
- A. Custom and Lookalike
- B. All audience types would have been used
- C. Lookalike and Core
- D. Custom and Core
Correct Answer: A 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
Which problem does Atlas solve?
- A. Cookie expiration
- B. Low click-through rates
- C. Cross device fragmentation
- D. Shopping cart abandonment
Correct Answer: C 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
A global brand is running a brand awareness campaign aiming to raise awareness in emerging markets. What is the ideal metric to measure the success of the campaign?
- A. Conversion Events
- B. Impressions
- C. Estimated Ad Recall Lift
- D. Event Responses
Correct Answer: C 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
How many impressions does an advert need to have to show a relevance score?
- A. 5000
- B. 1000
- C. 500
- D. 100
Correct Answer: C 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
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