Getting ready for the 1Z0-1032-20 exam takes more than good intentions, and PassReview gives your effort a reliable foundation with 72 practice questions for the 1Z0-1032-20 exam, each mapped to the Oracle Responsys CX Marketing Platform 2020 Implementation Essentials objectives and backed by expert-verified answers.
Oracle 1Z0-1032-20 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Responsys CX Marketing Platform 2020 Implementation Essentials |
| Exam Number: | 1Z0-1032-20 |
| Available Languages: | English |
| Real Exam Qty: | 71 |
| Exam Format: | Scenario-based, Multiple Choice |
| Exam Price: | USD $245 |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | 18 months |
| Related Certifications: | Oracle CX Marketing Implementation Specialist |
| Passing Score: | 66% |
| Recommended Training: | Oracle Responsys CX Marketing Platform Implementation Training |
| Exam Registration: | Oracle Certification Portal Pearson VUE Registration |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or Onsite at Pearson VUE test centers |
| Pre Condition: | No required prerequisites |
| Official Syllabus URL: | https://education.oracle.com/oracle-responsys-cx-marketing-platform-2020-implementation-essentials/pexam_1Z0-1032-20 |
Oracle 1Z0-1032-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Personalization & Content | 20% | - Built-in functions and dynamic content - Responsive email design - Document creation and management - Responsys Personalization Language (RPL) |
| Topic 2: Account Configuration & Setup | 15% | - Initial account settings and configuration - Domain branding and delegation - IP warm-up and ramp-up procedures |
| Topic 3: Campaign & Program Management | 25% | - Subscription management configuration - SMS and display campaigns - Campaign creation, configuration, testing and launch - Program design, management, testing and publishing |
| Topic 4: Deliverability & Integrations | 12% | - API authentication and scalability - Integration with third-party systems - Bounce processing, feedback loops and suppression - Data Gateway setup |
| Topic 5: Tracking & Analytics | 8% | - Reporting and campaign performance analysis - Conversion tracking implementation |
| Topic 6: Data Management | 20% | - Connect jobs for data import/export - Contact Event Data (CED) exports - Contact Lists, Supplemental Tables, Profile Extension Tables - Filters, Segment Groups, and Seed Groups |
1Z0-1032-20 Exam Basics, Support Speed and Discount Programs
- Personalization & Content (20%)
- Deliverability & Integrations (12%)
- Tracking & Analytics (8%)
Oracle Responsys CX Marketing Platform 2020 Implementation Essentials Sample Questions:
In RPL, how do you reference a value in a data source?
- A. project_name.field_name
- B. fieldname
- C. data_source_alias.filed_name_alias
- D. data_source.field_name
Correct Answer: B 🗳️
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. search strings entered into a website more than twice
- B. products that were browsed/viewed, where no additional event takes place
- C. products added to a shopping cart, where no additional event takes place
- D. products that were purchased
- E. pages that were marked as favorite
Correct Answer: A,B,C 🗳️
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You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
- A. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
- B. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- C. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- D. <document="${//all content/. . /acme_marquee.htm}">
Correct Answer: C 🗳️
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?
- A. Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.
- B. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
- C. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
- D. Create the custom report and schedule it to be sent by email to the executive team every single day.
Correct Answer: A 🗳️
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
- A. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
- B. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
- C. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
- D. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
Correct Answer: C 🗳️






